What Is a Banner Ad

question 34

Multiple Choice

What is a banner ad?

• A) A small Web page containing an advertisement that appears on the Web page outside of the current website loaded in the Web browser
• B) A box running across a website that advertises the products and services of another business, usually another e-business
• C) A form of ad that users do not see until they close the current Web browser screen
• D) Provides products that are specific to trading partners in a given industry

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Definitions:

Biases

Systematic patterns of deviation from norm or rationality in judgment, where particular feelings or opinions influence decision-making.

Uncertainty

Describes a situation where the outcomes or consequences of actions are unknown and unpredictable.

Probability

Likelihood that a given outcome will occur.

Rules of Thumb

Simple, general principles or guidelines that are typically derived from practice rather than theory.