What Is Mass Customization

question 157

Multiple Choice

What is mass customization?

• A) A box running across a Web page that is often used to contain advertisements
• B) A program that allows businesses to generate commissions or referral fees from an Internet site
• C) A technique that induces websites or users to pass on a marketing message to other websites or users
• D) The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

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Definitions:

Trauma

An extraordinary psychological experience—caused by threat to life or bodily safety or a personal encounter with violence and death—that overwhelms ordinary human functioning.

Forgiveness

"An internal process of healing within the victim, whereby she or he is able to disconnect from self-destructive defenses and reactions, such as anger and guilt, brought to bear interpsychically in reaction to a traumatic event so as to move on toward a healthy lifestyle."

Victim

An individual who suffers harm, loss, or adversity, often due to an accident, crime, or other unfortunate event.

Holocaust Survivors

Individuals who managed to survive the Holocaust, the genocide of six million Jews and others by the Nazis during World War II.