What Is Mass Customization

question 157

Multiple Choice

What is mass customization?

• A) A box running across a Web page that is often used to contain advertisements
• B) A program that allows businesses to generate commissions or referral fees from an Internet site
• C) A technique that induces websites or users to pass on a marketing message to other websites or users
• D) The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

---

Definitions:

Higher Prices

An increase in the cost of goods or services.

Tax

A compulsory monetary fee or different form of levy required from a taxpayer by a governmental body, used to finance government operations and various public costs.

Sellers

Entities or individuals that provide goods or services in exchange for payment, crucial to the operation of any market.

Tax

A compulsory financial charge imposed by a government on individuals, corporations, or goods to finance government activities and public expenditure.