As Noted in Chapter 5,Microsoft Is Many Times Larger Than

question 73

Multiple Choice

As noted in Chapter 5,Microsoft is many times larger than Google and records higher net income,return on assets,and return on equity in absolute terms when it comes to accounting profitability.However,when looking at normalized stock returns,Google has outperformed both Microsoft and the NASDAQ-100 index by a wide margin over the 2005-2010 time period.Suppose you were a manager for Microsoft.Evaluating this information would tell you that:

• A) Microsoft has a sustained competitive advantage from a shareholder value creation framework.
• B) Google has a sustained competitive advantage from a shareholder value creation framework.
• C) Both Microsoft and Google have sustained competitive advantages from a shareholder value creation framework.
• D) Google has a competitive disadvantage from a shareholder value creation framework.

Understand the impact of attention deficits due to brain damage on task performance.

Explain the mechanisms of attention in solving the binding problem.

Describe the implications of dichotic listening tasks for understanding perceptual attention.

Discuss the role of knowledge-driven processing in perception and the priming effects.

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Definitions:

Identifying Your Goal

The process of determining what you aim to achieve in a particular situation or endeavor.

But Messages

Statements in which the word but diminishes or negates whatever has been said prior to but.

Fight-flight Responses

Physical and psychological reactions that prepare an individual to confront or escape a perceived threat or stressor.

Adrenaline

A hormone and neurotransmitter produced by the adrenal glands that increases heart rate, contracts blood vessels, dilates air passages, and participates in the fight-or-flight response.