Intangible Assets Add Great Value to a Firm Because

question 18

Multiple Choice

Intangible assets add great value to a firm because:

• A) A firm's reputation and brand equity are accumulated quickly and can be leveraged easily.
• B) A firm's culture, knowledge and intellectual property take time to develop and are generally difficult to imitate.
• C) Tangible assets require a high degree of capital; intangible assets do not.
• D) All of these.

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Definitions:

Business Plan

A detailed document outlining the goals, strategies, market, and financial forecasts of a business, serving as a roadmap for business development and securing funding.

Road Map

A strategic plan or guideline designed to achieve specific long-term goals, often used in project management, product development, and strategic planning.

Planning

The process of making plans for something, including setting goals and deciding how to achieve them.

Environmental Analysis

The process of evaluating external factors affecting an organization's operation, including political, economic, social, technological, environmental, and legal factors (PESTEL).