Intangible Assets Add Great Value to a Firm Because

question 18

Multiple Choice

Intangible assets add great value to a firm because:

• A) A firm's reputation and brand equity are accumulated quickly and can be leveraged easily.
• B) A firm's culture, knowledge and intellectual property take time to develop and are generally difficult to imitate.
• C) Tangible assets require a high degree of capital; intangible assets do not.
• D) All of these.

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Definitions:

Behavioral Retraining

A process of teaching new responses to replace undesirable behaviors in order to improve psychological well-being or enhance social skills.

Flexible/Rigid

A characteristic describing the adaptability and openness to change (flexible) versus resistance to change and strict adherence to rules without compromise (rigid).

Stable/Unstable

Refers to the degree of consistency or variability in a system's state or performance over time.

Global/Specific

Pertains to general or worldwide aspects when used in the context of 'global,' whereas 'specific' refers to particular, detailed instances or examples.