Examlex
A firm can use its knowledge of the five forces to strengthen its competitive position through ___________.
Secondary Data
Information that has been previously gathered for purposes other than the specific research project at hand, including reports, studies, and databases.
External Secondary
Refers to secondary data collected from sources outside of the organization, used for research or analysis.
Published Data
Data that has been made available to the public through various means such as books, websites, and public records.
Internal Secondary Data
Data previously collected and available within an organization for purposes other than the current need or analysis.
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