When There Is a Gulf Between a Consumer's Present State

question 93

Multiple Choice

When there is a gulf between a consumer's present state and some ideal state,this gulf creates a state of tension.The magnitude of this tension determines the urgency the consumer feels to reduce the tension.This degree of arousal is:

• A) motivation.
• B) discomfort.
• C) cognitive awareness.
• D) drive.

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Definitions:

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