When a Consumer Becomes So Involved with a Product That

question 76

Multiple Choice

When a consumer becomes so involved with a product that he or she loses track of time, he or she has entered into what is known as a ________ state.

• A) flow
• B) social
• C) drive
• D) need

Recognize the significance of sensory marketing in influencing consumer preferences and choices.

Understand the role and impact of opinion leaders and social media influencers in marketing.

Recognize the importance of buying situations such as straight rebuy, modified rebuy, and new buy in business purchasing decisions.

Identify strategies marketers employ to address different levels of consumer decision-making involvement.