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Frank Simms has decided to use Yoda (i.e., Star Wars wise man character) to promote a new model of a notebook computer. Frank knows that many marketing messages use characters to convince people about the merits of products. Frank has decided to use the technique to his advantage. Upon which of the following psychologists' ideas has Frank based his advertising strategy?
Approach-Approach Conflict
A decision-making dilemma involving two desirable options, leading to conflict as the individual can only choose one.
Self-Fulfilling Prophecy
An expectation that comes true because of the tendency of the person holding it to act in ways that bring it about.
Self-Efficacy
The belief in one's capabilities to organize and execute the courses of action required to manage prospective situations.
Mastery Goal
An objective focused on developing competence or mastering a skill rather than comparing oneself to others.
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