Verbal Elements of an Ad (Or Ad Copy) Are More

question 16

Multiple Choice

Verbal elements of an ad (or ad copy) are more effective when reinforced by an accompanying picture. This is especially true if the picture relates strongly to what is said in the copy, when the illustration is:

• A) coordinated.
• B) framed.
• C) matched.
• D) bonded.

---

Definitions:

Ongoing Behavior

Behavior that is currently in process, continuing over a period of time.

Predictive Cues

Indicators or signals that suggest the likelihood of a future event or outcome.

Purposive Behavior

Behavior that is goal-directed or undertaken with a specific intention or objective in mind.

Tolman

A cognitive psychologist known for his work on latent learning and cognitive maps in rats, challenging behaviorist theories.