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How Strongly or Weakly a Consumer Is Committed to a Specific

question 89

Essay

How strongly or weakly a consumer is committed to a specific attitude relates to the level of involvement she has with the attitude object.Describe the strength of commitment involved in each of the following and give an example:
-compliance
-identification
-internalization


Definitions:

Federal Statute

A law enacted by the national government and applicable across the entire country, part of the body of federal laws created by the legislative branch.

War On Terrorism

A global military campaign undertaken primarily by the United States and its allies to combat terrorism and prevent terrorist attacks.

British

Relating to Britain, including its people, culture, or attributes.

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