Which of These Statements About the Way in Which Attitudes

question 34

Multiple Choice

Which of these statements about the way in which attitudes can form or be learned is NOT true?

• A) Pairing an object (brand name) repeatedly with a catchy jingle is effective.
• B) A brand name can elicit its own attitude.
• C) The process is the same no matter what the product or ad.
• D) Learning an attitude can be the outcome of a complex cognitive process.

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Definitions:

Extra Credit

Additional points awarded to students beyond the regular assignments and exams, often to enhance their final grade.

Make-up Exam

A test offered at a later time for students who were unable to attend the original exam due to valid reasons.

Schedule of Reinforcement

The specific pattern and timing of presenting rewards in operant conditioning to shape behavior.

Reinforcers

Reinforcers are stimuli that increase the likelihood of a behavior being repeated, and can be positive (adding something desirable) or negative (removing something undesirable).