Several of the Following Cultural Roadblocks Diminish the Universality of the Theory

question 18

Multiple Choice

Several of the following cultural roadblocks diminish the universality of the theory of reasoned action,EXCEPT:

• A) the model was developed to deal with actual behaviour, not with the outcomes of behaviour.
• B) the model was developed to predict the performance of any voluntary act.
• C) the relative impact of subjective norms may vary across cultures.
• D) the model measures behavioural intentions and thus presupposed that consumers are actively thinking ahead and planning future behaviours.

Appreciate the ethical obligations of consumers in the exchange process and the disposition of products.

Understand the concept of sustainable development and its importance in modern business.

Identify the various forms of social responsibility, including cause marketing and social audits.

Recognize the ethical implications of marketing decisions and consumer behavior.

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Definitions:

Conditioned Response

A conditioned response is an automatic response established by training to an ordinarily neutral stimulus.

Unconditioned Stimulus (UCS)

In classical conditioning, a stimulus that naturally and automatically triggers a reflexive response without prior learning.

Conditioned Stimulus (CS)

A neutral stimulus that, once paired with an unconditioned stimulus, triggers a conditioned response.

Blocking Effect

A phenomenon in which a previously learned association prevents the acquisition of a new association involving the same stimulus.