A Spokesperson Who Is Personally Attractive May Be More Effective

question 127

Multiple Choice

A spokesperson who is personally attractive may be more effective speaking to consumers about products related to attractiveness or sexuality.One reason for this effect is that beauty can function as a source of information and be instrumental in forming attitudes.This processing is explained by:

• A) beauty attitude formation.
• B) the social adaptation perspective.
• C) the superficial-value perspective.
• D) halo effect.

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Definitions:

Senses

Physiological capacities of organisms that provide data for perception, including sight, sound, taste, smell, touch, and balance.

Vision

Vision pertains to the ability to see, including the process by which light is converted by the eye into electrical signals for interpretation by the brain.

Taste

A sense that allows the detection of flavor, or the aesthetic discernment and appreciation of things.

Hearing

The physiological process by which sound waves are converted into electrical signals that are interpreted by the brain.