Examlex
Discuss the importance of the erosion of the passive consumer,and its ramifications for marketers today.
Experimenter Bias
An unwanted influence on research outcomes due to the researcher's expectations, preferences, or beliefs potentially affecting the data or interpretation.
Research Participant Bias
In an experiment, the influence of participants’ expectations, and of their thoughts on how they should behave, on their behavior.
Confederate
A person who is given a role to play in a study so that the social context can be manipulated.
Social Context
The environmental and interpersonal relationships which influence the behaviors, beliefs, and attitudes of individuals.
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