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Discuss the Importance of the Erosion of the Passive Consumer,and

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Essay

Discuss the importance of the erosion of the passive consumer,and its ramifications for marketers today.


Definitions:

Experimenter Bias

An unwanted influence on research outcomes due to the researcher's expectations, preferences, or beliefs potentially affecting the data or interpretation.

Research Participant Bias

In an experiment, the influence of participants’ expectations, and of their thoughts on how they should behave, on their behavior.

Confederate

A person who is given a role to play in a study so that the social context can be manipulated.

Social Context

The environmental and interpersonal relationships which influence the behaviors, beliefs, and attitudes of individuals.

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