The Tendency for Consumers to Like Things, Including Products, Simply

question 30

Multiple Choice

The tendency for consumers to like things, including products, simply because they are more familiar to them is called the:

• A) mere exposure effect.
• B) novelty wear-out effect.
• C) barrier-to-entry effect.
• D) preference consistency effect.

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Definitions:

Cambrian

A geological period approximately 541 million years ago, marked by a rapid diversification of life forms and the appearance of many of the major groups of organisms.

Ediacaran

The geological period approximately 635 to 541 million years ago, preceding the Cambrian, known for its distinct soft-bodied fauna.

Photosynthetic Pigments

Substances produced by plants, algae, and certain bacteria to absorb sunlight and convert it into chemical energy during photosynthesis.

Enzymes

Biological molecules that act as catalysts, speeding up reactions in living organisms without being consumed in the process.