Some Consumers Make Judgments About Hidden Dimensions of Products from Observable

question 27

Multiple Choice

Some consumers make judgments about hidden dimensions of products from observable attributes,such as inferring that because a used car is clean and shiny,its mechanical condition is likewise of top quality.In this case,the clean and shiny exterior is a/an:

• A) intrinsic attribute.
• B) guarantee.
• C) product signal.
• D) warranty.

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Definitions:

Brightness Contrast

The effect where the perceived brightness of an object is influenced by the brightness of its surroundings.

Apparent Brightness

The perceived intensity of light from a celestial object, as observed from Earth.

Objects Around

Refers to the physical items or entities in one's immediate environment, often discussed in the context of perception and cognitive processing.

Feature Detector

neurons in the brain that respond to specific features of a stimulus, such as lines, edges, or movement.