The Basic Idea Behind the Long Tail Is That

question 83

Multiple Choice

The basic idea behind the long tail is that:

• A) marketers should pay more attention to its top 20% of customers.
• B) marketers no longer need to rely on popular selling items to make a profit. Instead, they should offer more choices to consumers.
• C) only a small percentage of people use online recommendation programs, therefore, marketers need to be cautious when implementing them.
• D) consumers' evoked sets are becoming eroded because of too much choice.

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Definitions:

Word-Of-Mouth

Informal communication among consumers about the characteristics and quality of a product, service, or brand.

Sexual Harassment Policy

A guideline within organizations aimed at preventing and addressing sexual harassment at the workplace.

Data Collection Phase

The stage in a research or study process where data is gathered from various sources to be used for analysis.

Employment Equity

The employment of individuals in a fair and nonbiased manner.