Sometimes Purchase Decisions Characterized by ________ Are So Routinized That

question 102

Multiple Choice

Sometimes purchase decisions characterized by ________ are so routinized that consumers make them with minimal effort and without conscious control.

• A) active information processing
• B) choice parameters
• C) decision habit strength
• D) automaticity

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Definitions:

Behavior Therapies

A type of psychotherapy that focuses on changing unwanted behaviors through rewards, reinforcements, and desensitization.

Systematic Desensitization

A therapeutic technique used to help individuals overcome phobias and anxiety disorders by gradually exposing them to the feared object or situation in a controlled manner.

Classical Conditioning

A learning process that pairs a neutral stimulus with a stimulus that naturally produces a response until the neutral stimulus alone produces the same response.

Phobias

Intense, irrational fears of specific objects or situations that significantly interfere with an individual's daily life.