If a Consumer Selects a Brand That Performs Best on the Most

question 79

Multiple Choice

If a consumer selects a brand that performs best on the most important attribute for that product,which decision rule is s/he using?

• A) lexicographic rule
• B) elimination-by-aspects rule
• C) conjunctive rule
• D) attribute preference rule

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Definitions:

Degrees of Freedom

Represents the number of independent values or quantities that can vary in the analysis without breaking any constraints.

Categories

Specific groups or classes within a dataset that are used to classify observations.

Chi-square

A statistical test that measures the discrepancy between observed and expected frequencies in categorical data to assess significance.

McNemar Test

A statistical test used on paired nominal data to determine whether the row and column marginal frequencies are equal.