You Have Been Hired by Your University to Implement a Social

question 5

Essay

You have been hired by your university to implement a social marketing plan to encourage students, staff, and faculty on campus to recycle. What elements would be important to keep in mind while creating your marketing plan?

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Definitions:

Artwork

Visual material prepared for inclusion in printed materials, including drawings, photographs, or other forms of creative graphic design.

Full-Service Agency

An advertising agency that provides the most complete range of services, including marketing research, media selection, copy development, artwork, and production.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential customers, competitors, and the industry as a whole.

Media Selection

The process of choosing the most effective types of media channels to deliver advertising messages to the target audience.