The Practice of Using Databases to Promote One-To-One Relationships with Customers

question 29

Multiple Choice

The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called:

• A)zoned marketing
• B)target marketing
• C)database marketing
• D)electronic marketing

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Definitions:

Interval Scales

A type of scale used in measurement that involves numerical values where the intervals between values are interpretable, but there's no true zero point.

Variable

A variable is any characteristic, number, or quantity that can be measured or counted.

Central Tendency

A statistical measure that identifies a single value as representative of an entire distribution of data, often through the mean, median, or mode.

Ordinal Scale

A measurement scale that categorizes variables or responses in a specific order without defining the exact difference between them.