After Manufacturing and Selling Products, a Company Must Determine How

question 28

Multiple Choice

After manufacturing and selling products, a company must determine how much of the aftermarket it wants to control and to what extent.In what type of strategy could exerting control over wholesalers and retailers become an ethical issue?

• A) product strategy
• B) packaging strategy
• C) distribution strategy
• D) price strategy

---

Definitions:

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant stimuli over time.

Visual Impulses

Visual impulses are electrical signals generated by the retina in response to light, transmitted through the optic nerve to the brain, where they are interpreted as vision.

Eyestrain

Discomfort or strain on the eyes, typically resulting from prolonged computer use, reading without proper light, or any activity that requires intense focus.

Cones

Photoreceptor cells in the retina that enable color vision and visual clarity in bright light.