What Happens to the Consumer During the Search Step of the Consumer

question 224

Multiple Choice

What happens to the consumer during the search step of the consumer decision process?

• A) The consumer realizes it's time to make a change from the present situation.
• B) The consumer develops a set of evaluative criteria to guide the purchase decision.
• C) The consumer notices favourable, word-of-mouth communication about the product.
• D) The consumer gathers information about the attainment of a desired state of affairs.

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Definitions:

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