Which of the Following Is an Advantage of Using Mail

question 25

Multiple Choice

Which of the following is an advantage of using mail surveys when conducting market research?

• A) Mail surveys take a short time from the point of view of the researcher.
• B) Mail surveys may encourage more honest responses.
• C) Mail survey respondents are not susceptible to biases.
• D) Mail surveys have a higher response rate than personal interviews.

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Definitions:

Standard Error

The standard deviation of the sampling distribution of a statistic, often estimating the precision of a sample mean relative to the population mean.

Individual Scores

The specific values or results obtained by individuals in a test or assessment, reflecting their performance or achievement.

T-statistic

A ratio that is derived from the standardized difference between two sample means divided by the standard error of the difference, used in hypothesis testing.

Sample Mean

The average value computed from a sample set of data, representative of the population mean.