The Internet Has Simplified the Market Research Process with Respect

question 109

True/False

The Internet has simplified the market research process with respect to secondary data collection.

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Definitions:

Operant Conditioning

A learning process through which the strength and frequency of a behavior are modified by the behavior's consequences, such as reward or punishment.

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses have occurred.

Variable-Ratio

A reinforcement schedule where a response is reinforced after an unpredictable number of responses, promoting high and steady response rates.