Examlex
Identify and describe four strategies for reaching target markets.
Surpluses
Occurs when the quantity supplied of a product exceeds the quantity demanded, often leading to a drop in prices.
Price Up
An increase in the cost of goods or services in the market.
Shortages
A situation in which the demand for a product or service exceeds its supply in a market.
Demand
The desire and ability of consumers to purchase goods and services at given prices.
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