Match Each Item to the Statement or Sentence Listed Below

question 1

Essay

Match each item to the statement or sentence listed below.
a.stock-keeping unit (SKU)
b.markup
c.markdown
d.retail convergence
e.scrambled merchandising
f.atmospherics
g.selling agent
h.general-merchandise retailer
i.category killer
j.rack jobber
k.merchant wholesaler
l.commission merchant
m.limited-line store
n.retailing
o.mass merchandiser
p.wholesaler
q.direct marketing
-To identify varying items within a product line, retailers refer to a specific product offering as a(n) _____.
2.An auction house is an example of a(n) _____.
3.The _____ is the amount a retailer adds to the cost of a product.
4.A(n) _____ takes title to the goods it handles.
5.The amount by which a retailer reduces the original selling price is called the _____.
6.A(n) _____ is a wholesaler that markets specialized lines of merchandise to retailers.
7.describes a situation in which similar merchandise is available from multiple retailers.
8.Best Buy Electronics store is an example of a(n) _____.
9.is a retailing practice of combining dissimilar product lines.
10.Internet marketing, vending machines, and telemarketing are examples of _____.
11.describe a store's physical characteristics and amenities that attract customers and satisfy their shopping needs.
12.A(n) _____ typically exerts full authority over pricing decisions and promotional outlays.
13.The distribution channel for interacting directly with the consumer is the _____ channel.
14.Customers find a large assortment of products within one product line or a few related lines in a(n) _____.
15.A(n) _____ emphasizes lower prices for well-known brand-name products, high product turnover, and limited services.
16.A(n) _____ takes title to the goods it handles and sells those products primarily to retailers or business users.
17.A retailer that carries a large number and variety of product lines stocked in depth is called a(n) _____.

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