In Terms of the Communications Process, to Whom Are Television

question 106

Multiple Choice

In terms of the communications process, to whom are television ads directed?

• A) the encoders
• B) the transmitters
• C) the receivers
• D) the coders

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Definitions:

Associative Learning

A learning process that involves connecting a stimulus with a response or connecting two stimuli together.

Observational Learning

A learning process where individuals change their behaviors or acquire new skills by watching and imitating others.

Distinction

The act of differentiating or distinguishing between two or more things, based on characteristics or qualities.

Insight Learning

A form of problem solving where the solution suddenly comes to the individual in what seems like a sudden stroke of enlightenment.