How Is the Promotional Objective of Accentuating a Product's Value

question 105

Multiple Choice

How is the promotional objective of accentuating a product's value achieved?

• A) by creating homogeneous demand for that class of product
• B) by reducing season-to-season fluctuations in the sales rate of the product
• C) by obtaining information from product consumers and telling them they were right in their choice of purchase item
• D) by explaining why a particular product has greater ownership utility to its buyers than competing products

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Definitions:

Shame

A painful feeling of humiliation or distress caused by the consciousness of wrong or foolish behavior.

Guilt

A cognitive or emotional state resulting from the recognition that one has caused harm or violated a moral standard.

Practiced Liars

Individuals who have developed a skill in deceiving others through falsehoods, often doing so with ease and without guilt.

Polygraph Machine

A device used to measure and record physiological indicators such as blood pressure, pulse, and respiration while a person is asked questions, purportedly to detect lies.