How Is the Promotional Objective of Accentuating a Product's Value

question 105

Multiple Choice

How is the promotional objective of accentuating a product's value achieved?

• A) by creating homogeneous demand for that class of product
• B) by reducing season-to-season fluctuations in the sales rate of the product
• C) by obtaining information from product consumers and telling them they were right in their choice of purchase item
• D) by explaining why a particular product has greater ownership utility to its buyers than competing products

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Definitions:

Nonstage Theories

Cognitive development theories that argue against the idea of distinct, universal stages of cognitive growth, suggesting instead that development is a more continuous and fluid process.

Gradual Acquisition

The slow and steady process of learning or obtaining knowledge or skills over time.

Memory Capacity

The amount of information that can be held in memory, encompassing short-term, long-term, and working memory capacities.

Attentional Focus

Refers to the process of directing one's awareness to relevant stimuli while ignoring irrelevant information in the environment.