How Does Product Placement Work as a Form of Nonpersonal

question 283

Multiple Choice

How does product placement work as a form of nonpersonal selling?

• A) a company pays to have products displayed at the ends of grocery store aisles
• B) a company pays to have products displayed prominently in a motion picture
• C) companies do promotional tie-ins, such as Disney movie toys as incentives in every McDonald's Happy Meal
• D) a company positions its TV commercials during prime hours for its target market

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Definitions:

Open Elections

Electoral processes in which the voters decide from a transparent, unrestricted slate of candidates or options.

International Organization

Entities established by agreements between nations, focusing on global or regional issues and cooperation.

Street Solicitations

The practice of asking for donations or selling goods and services directly to people in public places, typically by individuals or nonprofit organizations.

International Philanthropy

The practice of charitable giving across national boundaries.