What Is Assessing an Advertisement's Effectiveness Before It Is Actually

question 52

Multiple Choice

What is assessing an advertisement's effectiveness before it is actually used called?

• A) pretesting
• B) Post-testing
• C) anticipatory evaluation
• D) pre-assessment

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Definitions:

Cost of Goods Available

The total cost of inventory that a company has to sell in a given period, including both beginning inventory and the cost of any goods manufactured or purchased during the period.

Schedule

A plan for carrying out a process, detailing the times at which certain events are to occur.

Work in Process

Inventory consisting of items that are in the production process but are not yet completed.

Ending Balance

The final amount in an account at the end of a period, calculated by adjusting the starting balance for charges, credits, and other financial activity.