Which of the Following Is an Example of Affinity Marketing

question 102

Multiple Choice

Which of the following is an example of affinity marketing?

• A) University of Manitoba's branded credit card
• B) Hallmark's Gold Crown card
• C) Blockbuster Rewards video card
• D) Air Canada's Aeroplan program

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Definitions:

Lottery Tickets

Pieces of paper or digital receipts purchased in hopes of winning a large sum of money through a process of random selection.

Production Possibilities Curve

A graphical representation that shows the maximum quantity of one good that can be produced for every possible quantity of another good produced, given available resources and technology.

Decreasing Opportunity Costs

A situation in which the opportunity costs of resources decrease as more of a good is produced.

Increasing Opportunity Costs

A situation where increasing production of one good requires larger and larger sacrifices in the production of another good due to limited resources.