Which of the Following Is an Example of Affinity Marketing

question 102

Multiple Choice

Which of the following is an example of affinity marketing?

• A) University of Manitoba's branded credit card
• B) Hallmark's Gold Crown card
• C) Blockbuster Rewards video card
• D) Air Canada's Aeroplan program

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Definitions:

Gross Profit

The difference between sales revenue and the cost of goods sold, representing the basic profit from buying and selling goods or services.

LIFO Method

Last In, First Out method; an inventory valuation method where the last items placed in inventory are the first ones to be used or sold.

Rising Prices

An economic condition characterized by an increase in the cost of goods and services over time, affecting purchasing power.

Average Costing

A method of inventory costing that determines the cost of goods sold and ending inventory value by calculating a weighted average of all costs for goods available for sale.