Which of the Following Is FALSE

question 8

Multiple Choice

Which of the following is FALSE?

• A) Serendipity is synonymous with planned change.
• B) Strategy-oriented decision problems focus on selecting alternative courses of action.
• C) The marketing problem should be defined clearly so that research can be designed properly.
• D) Change is a fundamental source of marketing problems.
• E) Discovery-oriented problems are common with unplanned changes in the marketing environment.

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Definitions:

Norman Cousins

An American political journalist, author, professor, and world peace advocate known for his books on illness and healing based on personal experience.

Health Care

The organized provision of medical services to individuals or communities to maintain or improve health.

Alternative Treatment

Therapies and treatments used instead of standard medical treatments, often including herbal medicines, acupuncture, and chiropractic.

Alternative Products

Products that differ from mainstream options, often emphasizing natural or environmentally friendly attributes.