Dell Corporation Sent Five Different Versions of an Email to Customers

question 18

Multiple Choice

Dell Corporation sent five different versions of an email to customers to determine which message was most effective at getting customers to make online purchases. While online sales rose by nearly 20%, two of the versions demonstrated higher than normal click-through rates. Experimentation conducted in a realistic environment is called a:

• A) field experiment.
• B) laboratory experiment.
• C) survey experiment.
• D) cross-sectional experiment.
• E) longitudinal experiment.

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Definitions:

Social Institution

An organized system of social behavior with a particular and recognized purpose, like family, education, religion, or the economy.

Structural Functionalism

A sociological approach that sees society as a complex system whose parts work together to promote solidarity and stability.

Stability

The state of being steady, consistent, and relatively unchanged, often regarded as a desirable condition in various contexts such as social, economic, and ecological systems.

Structural Functionalism

This theory posits that society functions as an intricate system, with its components cooperating to maintain cohesion and steadiness.