Ferrari Has Segmented Their Market on the Basis of Income

question 29

Multiple Choice

Ferrari has segmented their market on the basis of income and lifestyle. Their target market has household income greater than $200,000 and enjoys spectator sports like NASCAR racing. These two segmentation variables are grouped under the broader classifications of:

• A) demographics and product awareness.
• B) psychographics and customer intentions.
• C) geographic and motives.
• D) demographics and psychographics.
• E) demographics and product usage.

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Definitions:

Membrane

A thin layer of tissue or material that acts as a selective barrier, controlling the passage of substances in and out of cells or organelles.

Fontanels

Soft spots on a baby's skull where the bones have not yet fused, allowing for growth of the brain and skull during infancy.

Ossified

The process by which tissue is transformed into bone or a bony substance.

Epiphyseal Plates

Growth plates located at the ends of long bones where new bone growth occurs.