Which Amongst the Following Would Be the Best Way to Measure

question 62

Multiple Choice

Which amongst the following would be the best way to measure knowledge of an advertisement?

• A) Measurement of motives
• B) Observation of purchase behavior
• C) Recognition
• D) Use of magazine subscription data
• E) A written test over the ad copy

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Definitions:

Autonomic Arousal

The activation of the autonomic nervous system, which regulates involuntary physiological processes, such as heart rate, digestion, respiratory rate, and arousal in response to stress or excitement.

Conversion Disorder

A mental condition where psychological stress is expressed through physical symptoms that have no medical cause.

Schizoid Personality Disorder

A mental condition characterized by a long-standing pattern of detachment from social relationships and a limited range of emotional expression.

Generalized Anxiety Disorder

A mental health condition characterized by persistent and excessive worry about various aspects of life, not tied to any specific threat.