Which of the Following Statements Is NOT True of Motives

question 5

Multiple Choice

Which of the following statements is NOT true of motives?

• A) Marketers have an interest in consumer motives because it is believed that motives are stable and thus offer a strong basis for predicting future behavior.
• B) A motive might be considered an inner state that produces goal-oriented behavior.
• C) For marketing purposes, motives and attitudes are essentially the same thing.
• D) Marketers believe that an understanding of the motives behind a behavior might allow them to better influence future behavior.
• E) The knowledge of motives allows marketers to understand the needs of the customers.

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Definitions:

Campus Group

An organized collection of students and/or faculty in a college or university, formed around shared interests, goals, or academic pursuits.

Hazing

A process involving tasks or activities that are potentially harmful or humiliating, used as a way of initiating a person into a group.

Group Development

The process through which a group evolves over time, including stages of forming, storming, norming, performing, and adjourning.

Conflict

A situation or process where there is a disagreement, opposition, or struggle between two or more parties that can arise from differing needs, values, or interests.