Consumers Are Said to Have Retained More Knowledge from the Ad

question 25

True/False

Consumers are said to have retained more knowledge from the ad when they can state the brand in an unaided recall test compared to a test where they have been given hints.

Explain the concept of repositioning and its importance in marketing.

Understand the role of symbolic and functional attributes in brand perception.

Recognize how visual patterns (e.g., the golden triangle) affect consumer attention in digital environments.

Comprehend the marketing mix and its elements in the context of brand positioning.

---

Definitions:

Marginal Social Benefit

The additional benefit to society as a whole from increasing the output of a good by one unit.

Private Cost

The costs directly incurred by those who are producing or consuming goods or services.

Marginal Social Benefit

The additional gain to society as a whole from an extra unit of production.

Marginal Social Cost

The cost to society of producing an additional unit of a good or service, including both the private costs and any external costs.