In a Survey, Customers Are Asked to Indicate How Important

question 34

Multiple Choice

In a survey, customers are asked to indicate how important courteous service is by placing an "X" in the appropriate box. The boxes are labeled as "not important," "somewhat important," "fairly important," and "very important." These labels are:

• A) motherhood attributes.
• B) alternatives.
• C) reverse-scaled items.
• D) comparative-ratings scales.
• E) anchors.

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Definitions:

Reliable

The consistency of a measure or test over time, ensuring that it produces stable and consistent results.

Psychological Test

A standardized measure of a sample of a person's behavior or mental processes, often used to assess aspects of personality, intelligence, or specific abilities.

Established Standards

Officially recognized criteria or benchmarks that are widely accepted and used for comparison or judgment.

Test-Retest Reliability

A measure of the consistency of a psychological test or assessment over time, indicating the stability of the results upon repeated applications.