Which of the Following Statements About a Likert Scale Is

question 7

Multiple Choice

Which of the following statements about a Likert scale is FALSE?

• A) The Likert scale is one of the most widely used attitude-scaling techniques in marketing research.
• B) The subject indicates his/her degree of agreement or disagreement with each statement.
• C) Researchers anchor only the endpoints of the scale.
• D) A total score for each subject can be calculated by adding or averaging the scores across items.
• E) Subjects can indicate the intensity of their feelings.

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Definitions:

Neutral Topics

Subjects that are considered safe for discussion in various settings, avoiding controversy or strong emotional responses.

Brief Stories

Short narratives or accounts of incidents or events, often used to illustrate a point or entertain.

Mock Interviews

Practice interviews conducted as a training exercise to prepare an individual for the actual interview process, helping to improve confidence and performance.

Performance Evaluation

The process of assessing an individual's job performance based on established criteria.