Push Strategies Tend to Be Emphasized for Industrial Products And/or

question 108

Multiple Choice

Push strategies tend to be emphasized for industrial products and/or complex new products,when distribution channels are short,and when _______________.

• A) few print or electronic media are available
• B) international markets are available for the product
• C) sufficient print and electronic media are available
• D) distribution channels are difficult to access
• E) cultural differences and source effects diminish the effectiveness of advertising

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Definitions:

Interdependent

Describes a situation or relationship where parties are mutually reliant on each other to achieve certain goals or outcomes.

Independent

Free from the control, influence, support, aid, or the like, of others.

Mentally Strenuous

Describing tasks or activities that require a high level of cognitive effort and concentration.

Physically

Relating to the body or material things, often concerning presence or actions in the physical world.