What Communication Skills Are Required by Public Relations Practitioners? Discuss

question 47

Essay

What communication skills are required by public relations practitioners? Discuss what communication skills are most appropriate to different tasks, such as writing media releases, or influencing management to resource a campaign.

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Definitions:

Cancellable Without Penalty

This term refers to an agreement or contract that can be ended or cancelled without any financial penalties being incurred by the party seeking to terminate the agreement.

Financial Lease

A long-term, non-cancellable lease contract where the lessee is responsible for maintenance and has the option to acquire ownership at the end of the lease term.

Capital Lease

A lease agreement that allows a lessee to effectively purchase an asset over time through lease payments, characterized by the transfer of ownership rights of the asset from the lessor to the lessee.

Accountants

Professionals who practice accounting, which involves financial reporting, tax, auditing, and analysis.