What Does the 'End Matter' Include

question 44

Multiple Choice

What does the 'end matter' include?

• A) Table of contents and executive summary
• B) Headings and findings
• C) The appendix, bibliography, index and glossary of terms after the body or text
• D) Signature block and graphics

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Definitions:

Purchase Frequency

The number of times a consumer buys a product or service within a given timeframe.

Market Segmentation

The practice of dividing a broad target market into subsets of consumers who have common needs and priorities, to design and implement strategies tailored to them.

Psychographically

An adverb relating to psychographics, the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups for marketing and other purposes.

Create Needs

The marketing strategy of generating new desires or needs among consumers for products or services they may not have previously considered.