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Peak demand for rooms at the Ritz-Carlton Hotel,an upscale hotel in Phoenix,Arizona,occurs during the tourist season from November through mid-April.During the summer slow season when demand for rooms drops considerably,the Ritz-Carlton encourages local Phoenix and Tucson residents to experience the beauty of the hotel on weekends by offering attractively priced weekend packages.The Ritz-Carlton uses which of the following strategies for shifting demand to match capacity?
Stereotype Lift
The phenomenon where individuals perform better than otherwise because they are aware of a positive stereotype about their group.
Positive Stereotype
A generalized belief about a particular group or category of people that assigns them inherently good traits, which, despite being positive, can lead to unrealistic expectations and pressures.
Test Anxiety
A condition characterized by excessive stress and worry that impairs the ability to perform well on exams.
Performance
The execution or accomplishment of work, acts, or feats, often measured against known standards of accuracy, completeness, and speed.
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