Traditional Yield Management Strategies Are Most Appropriate When

question 4

Multiple Choice

Traditional yield management strategies are most appropriate when:

• A) The service provider has a homogeneous target market
• B) Its target market is not price sensitive
• C) All members of the target market arrive at basically the same time
• D) Those who arrive early or reserve early are more price sensitive than those who reserve or arrive late
• E) All of the target market is equally price sensitive

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Definitions:

Focal Point

The center of interest or activity in a space or composition that attracts attention.

System 1

Fast, automatic, intuitive thinking, as contrasted with slower, more analytical System 2 thinking, as identified in psychological research.

Nonconscious

Pertaining to mental processes and reactions occurring outside of and not available to conscious awareness.

Automatic

Operating by itself with minimal human intervention, typically through pre-established instructions or programs.