A Consumer's Decision to Produce a Service for Himself or Herself

question 58

Multiple Choice

A consumer's decision to produce a service for himself or herself or contract externally for the service depends on a variety of factors.Which of the following is an example of a psychic reward a homeowner might receive if he decides to landscape his own yard instead of hiring a landscape design expert?

• A) Control over the landscaping process and the final results
• B) Feelings of pride and pleasure as he looks at the final results
• C) A high degree of confidence in his own ability to landscape
• D) The skills and knowledge of a landscape artist
• E) Less expensive process than a professional landscaper would offer

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Definitions:

Tone

In communication and literature, the attitude or approach that the author takes toward the work's central theme or subject.

Stimulus Generalization

The tendency for the conditioned response to be evoked by stimuli that are similar to the stimulus to which the response was originally conditioned.

Higher-order Conditioning

A process in classical conditioning by which a stimulus that's associated with a primary conditioned stimulus also becomes a conditioned stimulus.

Stimulus Discrimination

The ability to differentiate between one stimulus and similar stimuli, ensuring that only the original stimulus triggers the conditioned response in classical conditioning.