When You Visit the Web Site for Hyatt Hotels,you Can

question 22

Multiple Choice

When you visit the web site for Hyatt hotels,you can look at pictures of its newest hotels,register for its continuity programs and make reservations quickly.These elements of its web site are all examples of:

• A) Service encounter arena
• B) Technological intangibility
• C) Responsiveness
• D) Physical evidence
• E) A technological service arena

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Definitions:

Convenience

The state of being able to proceed with something with little effort or difficulty, often considered in the design of products or services.

Price

The value that is put to a product or service and is the result of a complex set of calculations, research, understanding, and risk-taking ability.

Omnichannel Price Differences

Variations in pricing for the same product across different channels, such as online, in-store, or through mobile platforms, as part of a retail strategy.

Centralized

Pertaining to the concentration of control and decision-making authority in a single central location or organization.