The Only Role Performed by the Servicescape Is to Attract

question 15

True/False

The only role performed by the servicescape is to attract or deter entry; it does not actually influence the degree of success consumers experience in executing their plans once inside.

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Definitions:

Reward

Benefits, compensation, or recognition given to employees in exchange for their work, performance, or a specific achievement.

Behavior

The way an individual or group responds or behaves in reaction to stimuli coming from outside or within.

Primary Reinforcer

An innately satisfying stimulus, such as food or comfort, that fulfills a basic biological need and does not require learning to be effective.

Reward

Any form of compensation, recognition, or benefit used to reinforce positive behavior and outcomes within an organization.